University Name: Universiti Tun Hussein Onn Malaysia (UTHM)
Student Name: Ammar Danish Shah Bin Amir Shah
Category: Financial Inclusion & SME Empowerment
Application Description: SME-Lingo is an impact-driven application leveraging AWS PartyRock’s Generative AI to address a critical barrier to Financial Inclusion and SME Empowerment in Malaysia: the complexity of government compliance. The application allows micro and small enterprise (SME) owners to upload any official document (e.g., LHDN circulars, licensing rules, EPF notices). The GenAI pipeline performs a two-step transformation: first, it extracts all mandatory actions, deadlines, and legal penalties; second, it translates this technical data into a simplified, actionable checklist delivered in culturally relevant Bahasa Rojak via a friendly, supportive persona. This innovative approach provides instant, accessible, and accurate compliance guidance, drastically reducing the risk of accidental non-compliance, enabling grassroots businesses to stay financially stable, and ensuring crucial economic sector resilience. SME-Lingo embodies high Relevance, Real-World Impact, and GenAI Innovation tailored for the Malaysian context.
PartyRock Application Link: https://partyrock.aws/u/mardshz/uagNl79Bb/SME-Lingo%253A-Your-Compliance-Companion