University Name: Universiti Malaysia Terengganu (UMT)
Student Name: Pua Jia Mei
Category: Financial Inclusion & SME Empowerment
Application Description: The Niche Gift Navigator is designed for the person who is impossible to shop for—the one with specific hobbies.
Whether they are into mechanical keyboards, urban beekeeping, 90s analog synths, or competitive mushroom foraging, this app bypasses the “gift guide” fluff. It uses advanced AI to act as a subject-matter expert, suggesting tools, consumables, and accessories that only a true enthusiast would appreciate.
How it works: Describe the Obsession: Tell us about their unconventional hobby and a bit about their personality. Set Your Budget: From “Small Gesture” to “Investment Piece.” Get the Shortlist: Receive a curated list of high-quality, “insider-approved” items. Speak the Language: We’ll even give you a ‘Why This Works’ explanation so you can explain exactly why the gift is awesome when they open it.
PartyRock Application Link: https://partyrock.aws/u/jm55/-g-EULSLy/Niche-Gift-Navigator-Malaysia