University Name: Universiti Tun Hussein Onn Malaysia (UTHM)
Student Name: Lee Pooi Yan
Category: Smart Education
Application Description: Students often struggle with rote memorization—especially in STEM, Economics, and Statistics—because abstract concepts like “Standard Deviation” or “Opportunity Cost” are difficult to grasp through text-heavy textbooks alone, and generic materials often lack cultural relevance for local learners. BrainGlue addresses this challenge as a Generative AI learning application built on Dual Coding Theory, combining text and visuals to transform complex academic terms into vivid, memorable physical scenarios. Its Metaphor Engine instantly converts abstract jargon into simple analogies, while Kampung Mode localizes global knowledge into a Malaysian context using relatable examples like nasi lemak spice levels, Federal Highway traffic, or mamak culture to make learning more accessible and inclusive. To strengthen retention, its Surreal Memory Hook creates bizarre, high-contrast imagery based on the Von Restorff Effect, making difficult concepts unforgettable. More than a Q&A tool, BrainGlue empowers visual learners and students from diverse backgrounds to intuitively master complex subjects, bridging the gap between reading and true understanding.
PartyRock Application Link: https://partyrock.aws/u/yan16/NvnhcDmBS/BrainGlue%253A-The-Visual-Learning-Companion