Pelaris Digital

University Name: Universiti Tun Hussein Onn Malaysia (UTHM)

Student Name: Muhammad Haziq Farhan Bin Nordin

Category: Financial Inclusion & SME Empowerment

Application Description: Pelaris Digital is a generative AI tool made to help Malaysian micro-entrepreneurs and B40 SMEs with digital marketing. Using AWS PartyRock, the app functions like a virtual marketing agency. It quickly turns basic product details into marketing copy that is optimized for TikTok, WhatsApp, and Facebook. It offers culturally relevant styles, from “Viral Slang” to “Manglish.” The app includes features like automated script generation and visual prompt guidance. Pelaris Digital allows small business owners to run professional marketing campaigns at no cost. This directly supports financial inclusion and business growth.

PartyRock Application Link: https://partyrock.aws/u/hakhyun/UiTuG9Eq8/Pelaris-Digital

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